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About Real World Analytics

We understand the complexity of simplicity, and believe that less is more

We are a tight knit team with each member bringing experience and influence from many areas of industry. John Hogan and Conall Lavery co-founded Real World Analytics in 2013 with a vision to aid the creation of an empowered world of data-driven decision makers! We began as a solution focused on helping retailers, but we soon learned the hunger for concise data spread vastly to other industries. We have lived through the pain that our customers face now, so we get the bigger picture. This is reflected in the relationship and the experience our customers have with us – if they have a business problem, we will dig deep into their data to find a solution.

We empower our customers to make better, more accurate, faster decisions – decisions that will ultimately increase their profitability. We are a decision support company. We help our customers extract maximum value from their business guiding them to the key areas of opportunity, resulting in more time for meaningful actions.

By encouraging our customers to ‘Seize the Data’, we take them on a data journey to ‘Discover. Visualise. Execute. Succeed.’ To date, we have provided succinct information to businesses with more than 1200 branches with over €1.4bn in annual turnover.

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Business Intelligence is Too Complex?

“A business intelligence system is too complex for my company.” In this video RWA’s Paul Counter responds to this frequent concern we get in less than 1 minute.

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Business Intelligence: Impact on Staff

When bringing in changes and new processes, companies have concerns around the knock-on impact on their staff. In this video, Paul Counter from RWA explains how this perceived impact turned out to be quite the opposite.

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Why Pharmacies Need to Innovate

Due to a lot of downward pressures, pharmacies are operating under ever tighter margins. To combat these tighter margins pharmacies need to innovate.