Looking to join our team?
Explore open opportunities on our careers page.
We are a data analytics company specializing in pharmacy and automotive sectors.
We are Real World Analytics, sometimes known as RWA. RWA was established in 2013 by John Hogan and Conall Lavery. Its vision, at the time, was to translate the vast amounts of data seen specifically in the pharmacy industry into actionable insights that could guide Pharmacy retailers towards sustainable and data-driven success.
This vision didn't stop at pharmacy. Recognising similar data challenges in the car dealership landscape, our COO, Neil Murphy, and our team spearheaded Real World Analytics expansion into the automotive industry in 2019.
The RWA team represents the best of the best – pioneers and trailblazers in their fields. This tight-knit team brings unmatched transparency and clarity to two of the world's most dynamic industries: automotive and pharmaceutical.
Explore open opportunities on our careers page.
Trusted by leading brands and backed by industry accolades, RWA’s methodology seamlessly blends the fresh perspectives of our analytics with the expertise of industry veterans to unlock data-driven insights that tackle real-world challenges.
Unlock hidden opportunities across your entire business
Boost your profits up to £300 per car on average.
UK 0808 1890 617
John Hogan
CEO & Co-Founder
John is our CEO. He loves helping customers become more successful through the use of their own data. In his downtime, he likes a quiet life but it never ends up that way!
Conall Lavery
Commercial Director & Co-Founder
Conall is a co-founder of Real World Analytics and is now Commercial Director. He loves getting out and meeting our customers. Weekend pursuits involve torturing himself with golf and baking a sourdough loaf or two!
Neil Murphy
COO - RWA Automotive
Neil Murphy is our COO. His favourite part of his role is working with customers and navigating complex data structures. Outside of work, he's an avid golfer and motorbike lover.
Adele Curran West
COO - RWA Pharmacy
Adele is COO for RWA Pharmacy. Her favourite thing about her job is customer engagement and developing new features of our solutions. Outside of work, she loves all things gardening, and her chickens!
Annette Lawlor
Head of Delivery
Annette is Head Of Delivery at RWA Automotive. Her favourite part of the job is collaborating with customers. Outside of work, you'll find Annette doing a trail run or snuggling up with a crossword.
Simon Eames
Senior Customer Success Manager - RWA Pharmacy
Simon is our Senior Customer Success Manager. He loves the constant need to learn more in the pharmacy world and developing new solutions for our customers. At home, you'll find him working in the garden or else cooking in the kitchen.
Barbara Lavery
Head of People & Culture
Barbara is our Head of People and Culture. She is very interested in human behaviour and enjoys applying the science of organisational psychology at work to enhance employee wellbeing. Outside of work she loves spending time with her family and playing golf with friends.
Paul Counter
Head of Sales
Paul is our Head of Sales and says not everyone is excited by data, but everyone can benefit from it. The favourite part of his job is helping the people we talk to have that “lightbulb moment”.
Jonathan Devitt
Chief Technology Officer
Jonathan is our Chief Technology Officer. His favourite part of his job is solving complex data problems and identifying ways to improve workflows. He loves riding his motorbike and building lego in his spare time.
Sinead Farrell
Marketing Manager
Sinead is our Marketing Manager. Her favourite aspect of her job is developing email content for customers. Outside of work, Sinead is a yoga teacher and keen baker. Her favourite cake to make is Burnt Honey & Pecan.
Karen Dunne CDir
CFO
Karen is a chartered accountant and has more than 25 years’ experience working across many industry sectors including IT. Digital transformation , efficiencies and growth are key drivers of her role. In her spare time, she likes yoga, music and travel.