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Case Study: Spirit Motor Group

Alan Moore, Managing Director, Spirit Motor Group

“Operationally I don’t think there’s a single auto group that wouldn’t benefit from this solution.”

- Alan Moore, Managing Director, Spirit Motor Group

Business Need

Information is the lifeblood of business. Spirit Motor Group had no shortage of data, but it was not organised in a way that supported timely real time decision making. Like many other auto dealers, they spent a great deal of time collating reports and distributing them around the business. The nature of these operating reports were not as integrated or joined up as they would have liked. This had the effect of slowing decision making as too often it took time and resources to correlate real time information across the business.

Spirit recognised that in order for the business to perform as effectively as possible they should engage a data analytics specialist who could help them get the best from their mountain of data.


Real World Analytics ticked all the boxes for Spirit in terms of their requirements for today, and equally importantly would grow with their needs.

The results have been transformative. “In the past we were pushing out bits of data” says Alan Moore, Managing Director at Spirit, “now people own their numbers and drive the business.”

Key changes:

  • Management reports now delivered daily
  • A single frame of reference across the business with no confusion over figures or targets
  • Individual reports for all sales people with performance against a range of metrics
  • Created a data driven culture - all team members always focused on clearly defined business objectives


Spirit Motor Group is one of Ireland’s largest automotive retail groups, with nine locations and a large selection of new and used cars and commercial vehicles. Established in 2004, they represent some of the world’s most celebrated brands, including Jaguar, Land Rover, Volvo, Ford, ŠKODA, SEAT and Volkswagen service.

In addition to the franchised dealerships, Spirit have two specialist used car facilities – Spirit Premium in Sandyford, Dublin, and Spirit Burton in Kilpedder, Wicklow.

Real World Analytics

Real World Analytics (RWA) is an ISO27001 certified cloud-based Business Intelligence (BI solution provider. RWA is based in Dublin, Ireland and was founded in 2013. They develop a data analytics Decision Support Solution which is securely offered in the Cloud. It takes the DMS and other third party data and provides head office decision making support to drive better cash management and profitability. Their customers get everything that’s important at their fingertips in an easy, visual and actionable way.


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