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Welcome to our New Customers - Bruce Automotive Group

We’re delighted to welcome Bruce Automotive Group, our first customer in North America! Based in Nova Scotia, Bruce Auto is a family owned auto retailer with 8 stores and growing, and is headquartered in the Annapolis valley. They represent Ford, Hyundai, Honda, Mazda, Nissan, GMC, Buick, and Chevrolet.

The integration of their PBS Dealer Management System (DMS) was completed and the core solution for sales of new and used vehicles was delivered. In the past few months, in partnership with the Bruce team we integrated their web analytics data into their DMS. This enables them to see which online ads are working and which aren’t so that they can fine tune their spend, this means they can sell more vehicles for the same budget. This is also having a positive impact on their stock turnover performance too.

The Aftersales solution will be delivered to them in July which will further enhance their business performance.

If you would like to find out more about how easy it is to get started with us, get in touch with us today at

If you wish to get more details on our Automotive Business Intelligence (BI) solution and how we can help you, please contact us at