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Driving Dealer Profitability with Data

Since the outbreak of Covid-19, many auto dealerships have had to close their doors. If your auto group have been exploring strategies to future-proof your operations and engage staff working from home, you may benefit from our purpose-made BI solutions for the auto industry. Contact us to request a callback, and a member of our team will aim to be in touch within one working day.

For the right project, we require no payment or commitment.

Over the last two years, auto dealers’ margins and dealership profitability have been under more pressure than ever, so the need for information to control business performance has never been higher. Our CEO & Co-founder Conall Lavery, reveals how dealers can benefit from a cloud based business intelligence solution and discusses the importance of installing a BI solution today.

How to improve car dealership profitability?

As the automotive industry is rapidly changing and dealers are struggling to maximise new car sales and recover from the COVID-19 pandemic, the need for modern data analytics tools has never been clearer.

In an interview with Motor Trader, Conall shared his expert insights into the topic of growing your dealership’s profitability, using a combination of customer and sales data to make informed and impactful business decisions. Read on to find out more, or if you’re interested in the landscape of the motor industry post-covid, you can also check out our article on how to manage your automotive business in a post-COVID world.

Why has the demand for data analytics in the auto industry risen in recent years?

The automotive dealership business is going through one of its greatest periods of change. The last 2-3 years have been challenging for new car sales, and the COVID-19 emergency is going to change many things in the automotive industry forever.”

Conall continues by highlighting some of the challenges dealers face around extracting data from their own Dealer Management System (DMS). “It is very difficult for dealers to bring all their information from multiple sources into visualised, easy to read executive dashboards that are drillable to all levels.”

This is a BI feature that RWA Automotive feel is extremely valuable to key decision makers, empowering them to improve auto dealer profitability, their operational efficiency and business performance. With a BI solution designed to easily extract, store, and visualise your sales and operational data, you will find it easier to make decisions for your branch, or group based on the most up-to-date information available.

In the interview, Conall also highlights what a typical BI solution is, tips when choosing a BI supplier and answers questions around the cost and time involved when implementing a BI solution. You can view the full RWA Automotive and Motor Trader interview on YouTube, for more insights and advice.

How does RWA Automotive's BI solution work?

We pull data nightly or more often from multiple sources; DMS, budget sheets and other third-party data into visualised dashboards with KPIs and actionable insights. These dashboards are drillable by outlet, franchise, new cars, used cars, parts & service, and the information can be accessed anytime, anywhere, on any device.”

Are there any reasons an auto dealer might hesitate to implement a BI solution?

Some dealers would have the perception that the cost of implementing a BI solution is very expensive and carries a high risk of failure. However, with an agile solution built and delivered in the cloud, these challenges are met.”

RWA Automotive understand the importance of transparency and that each team member at each level within the business has the right information at the right time, enabling them to make timely actions and improve car dealership profitability. This is why we make our KPI dashboards accessible and prioritise user-friendliness, as well as sharing a wide range of data.

Without transparency there is a lack of accountability, and stuff just does not get done on time and properly.”

Conall goes on to explain in the full interview about the benefits of an automated BI solution, where the time and hassle of producing reports is removed, and information is accurate and concise across all levels of the business.

“One Version of the Truth”

Driving Dealer Profitability with Data

A Bottom Line interview by 'Motor Trader' with our CEO & Co Founder, Conall Lavery


RWA Automotive delivers the right information, at the right time, to the right person to make strategic decisions to improve overall efficiency and profitability in the business. Enabling automotive dealer groups to increase their profitability with cloud solutions by unlocking actionable insights using their data.

If you’d like to learn more about RWA Automotive’s BI solutions for the auto industry, feel free to request a callback via our contact page. A member of the team will be in touch shortly to discuss your options, and what BI solutions would work best for you.