Dealers could be losing vital profits every day by not using analytics to correctly price used cars.
A huge thank you to Paul Keatley, Client Development Director at AutoTrader and our own Neil Murphy, Automotive Data Scientist & Martin Franks, Customer Service Consultant for a very insightful discussion on how to maximise profits when selling used cars online. We also want to thank James Batchelor, editor of the Car Dealer Magazine, for hosting this great session.
In this webinar, you will learn 4 key measurements that dealers should be looking at to maximise the margins and opportunities online:
- Price optimisation – dealers could be losing vital profits every day by not correctly pricing used cars online.
- Your digital campaign spends – bring Google Analytics data into the whole picture and see which campaigns are working effectively, which ones are not?
- How users engage with your online stock? – which models are performing well? Which campaigns are driving VDPs (Vehicle Display Page) and SRPs (Search Results Page)?
- Ensuring the correct stock is available online & on the forecourt – knowing what vehicles users are searching for is very valuable information for car buyers.