Increase the profitability of your business data today

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RWA PriceSmart.


Paul Keatley, Client Development Director at AutoTrader

"At a time when the market is moving so quickly, we consistently see that the most successful retailers on our platform utilise data to complement their experience to inform their pricing and forecourt strategies. Utilising our API technology, RWA enables retail groups to customise their reporting and enhance decision making even further due to the flexibility of an API interface over software."

- Paul Keatley, Client Development Director at AutoTrader

Add an extra £15,000 per rooftop to your Used Car margins.

For car dealers working in a used car market where demand is outstripping supply, there’s another level of profit to be made over and above the market. By pricing your used car stock dynamically based on local desirability, you can get an extra £200 - £300 per vehicle on average – for a dealership that sells 50 cars per month, the cash reward can be up to £15,000 per branch per month.

Maximise Profits on Used Cars.

The most up to date market data in the used car marketplace comes from AutoTrader and its Accelerator programme. Many dealer groups are subscribed to this programme but they’re probably only using a fraction of its potential. While many Sales Managers are living in the portal and manually tweaking prices to reflect market conditions or their head office pricing policy, others, particularly the largest Dealer groups have invested in technologies to automate this time-consuming process & maximise their results. Here at Real World Analytics, we have integrated with AutoTrader’s API to make this treasure trove of data automatic and fully actionable.

The used car marketplace is extremely dynamic – each car’s desirability and valuation change every single day. We help you automate the process to get your price right and sell fast. Dealers who are utilising this module have been seeing impressive results and getting even more profits from this area. Contact us now for a free review with your own data to see if you have a significant missed opportunity.

If you would like to find out more about how RWA PriceSmart is providing dealer groups with the ability to increase their margins by an average of an extra £300 per vehicle, please get in touch with Real World Analytics at or call 0808 1890 617

Sell at the best price EVERY time.

  • See what % of the Autotrader Valuation that you are currently selling at. (typically 95%-99%).
  • Create dynamic pricing policy to maximise profits based on desirability (AutoTrader’s Local Retail Rating).
  • Automated daily DOCs highlighting pricing exceptions that need to be tweaked.
  • Sell typically at 102%-103% of the market on a systematic basis without increasing your overall days to sell.
  • Get early warnings of falling valuations/Retail Ratings to reposition yourself and avoid inventory losses.

Take Your Used Car Business to the Next Level

  • Maximise margins.
  • Hold or reduce your Days to Sell.
  • Predict market shifts.
  • Go to the buying market with the information to buy the right vehicles at the right price.
  • Distribute the stock to the dealerships where it will sell best.



Contact us now for a free review with your own data to see if you have a significant missed opportunity.