Privacy Policy

Privacy

We, RW Analytics Ltd (t/a Real World Analytics which is the parent company of RWA Automotive Ltd, RWA Pharmacy Ltd), are pleased that you visit our website and thank you for your interest in our company. We take the protection of your personal data and their confidential treatment very seriously. Therefore, we act in accordance with applicable personal data protection laws in the jurisdictions in which we operate, including the GDPR and Data Protections Acts 1988 to 2018 in Ireland, the UK GDPR and Data Protection Act 2018 in the UK and the ePrivacy Directive European Directive 2002/58/EC as transposed into national laws.

This Privacy Notice sets out how Real World Analytics, also known and referred to as RWA (including RWA Automotive Ltd, RWA Pharmacy Ltd) ("we", "us" and "our") collects and processes personal data as a Data Controller.

If you have any query about this Privacy Notice, please write to , RW Analytics Ltd (t/a Real World Analytics), Unit C3, The Exchange, Calmount Park, Calmount Avenue, Dublin, D12 ET20, Ireland, or email us at hello@realworldanalytics.com.

Who we are

We provide business intelligence solutions to pharmacy, auto dealers and retailers. We help them realise the potential of their business by turning their data into insights and drive their performance. Our solutions help our customers to pull data from their main transactional system and third-party apps into one place and provide actionable insights through drillable dashboards and automated reports.

Information we collect

We may gather name, business email, phone number for the purpose of sending out marketing communications to our B2B contacts, on the basis of our legitimate interests except where such interests outweigh the interests or fundamental rights and freedoms of data subjects.

IP Addresses

When you visit our site, we recognise only your domain name and not your email address. We log your IP address, browser’s user agent, and referring address to help diagnose problems with our server, to administer our website and to identify unique users. Your IP address is also used to gather broad demographic information.

Phone Numbers

We collect your phone number to communicate with you in relation to our sale process, this is done on the basis of our legitimate interest to conclude sales with prospective clients.

Email Addresses

Using your email address, we will communicate with you via email and might inform you from time to time of services or other information which we think may be of interest to you. We process this information in Salesforce and Mailchimp.

• Read Salesforce's Privacy Policy here: https://www.salesforce.com/eu/company/privacy/.

MailChimp tracks email activity such as opens, link clicks, and unsubscribes which is industry standard. This is done via the placing of single pixel gifs, also known as web beacons, in every email sent using Mailchimp. We automatically place single pixel gifs, also known as web beacons, in every marketing email we send using Mailchimp. These are tiny graphic files that contain unique identifiers that enable us to recognise when you have opened an email or clicked certain links. These technologies record your email address, IP address, date, and time associated with each open and click for a campaign. We use this data to create reports for about how an email campaign performed and what actions you took.

While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair the functionality of these technologies.  You can read detailed information about cookies served through Mailchimp here: https://mailchimp.com/legal/cookies/

How we collect and receive personal data:

• Personal data you provide to us:

You may give us your personal data directly. This will be the case when you, for example, contact us with enquiries, complete forms on our website, enter competitions we run, leave your contact details at events we host, subscribe to receive marketing communications, or provide feedback to us.

• Personal data received from Third Parties:

We might receive personal data about you from third parties. Such parties may include payment providers, clients on behalf of whom we invite you to events, and advertising partners as a result of event sponsorship or co-running events.

• The Purchasing of third-party databases:

We may obtain your personal data through the purchasing of datasets that we believe are relevant to our business offerings. Before engaging with a third-party data provider, we take steps to ensure that the personal data is collected and processed in a lawful manner. Upon receipt of purchased data, we will write to you with confirmation of how and where we have acquired your data, how we intend to use you and offering you a way to remove your data from our list via an unsubscribe link.

• Publicly available personal data:

From time to time, we may collect personal data about you (contact data or profile data) from publicly available sources (including open-source datasets), media reports or data that you or a third party may otherwise make publicly available, for example, through speeches at events, through publishing articles, news stories or social media sites such as LinkedIn.

Where personal data is not directly obtained from data subjects (such as when relying on third-party databases or publicly available personal data), we will notify you among other things of our contact details, the source of Personal Data, our legitimate interest and your rights as a data subject.

What are your Rights?

You have the following rights, in certain circumstances and subject to applicable exemptions, in relation to your Personal Data:

• the right to access your Personal Data, together with information about our processing of that Personal Data;
• the right to rectify any inaccuracies in your Personal Data;
• the right to have any incomplete Personal Data completed;
• the right to erase your Personal Data (in certain specific circumstances).
• the right to request that your Personal Data is no longer processed for particular purposes (in certain specific circumstances);
• where the legal basis for processing is consent, the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal;
• the right to object to the use of your Personal Data or the way in which it is processed where we have determined it to be necessary for the purposes of its legitimate interests;
• the right to data portability (in certain specific circumstances); and
• the right to object to any decision that significantly affects you being taken solely by a computer or other automated process;
• the right to lodge a complaint with a supervisory authority, in particular in the place of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of Personal Data relating to you infringes applicable data protection law.

If you request access to that information, you must do so in writing to The Data Controller, RW Analytics Ltd (t/a Real World Analytics), Unit C3, The Exchange, Calmount Park, Calmount Avenue, Dublin, D12 ET20, Ireland.

Opting out from communications

Should you wish to exclude your contact details from communications, we will update our CRM to state “do not contact”  If you have any questions about your data protection rights or if you want to exercise those rights, please contact us at hello@realworldanalytics.com.

 How long do we retain your information?

Any information we obtain for Marketing and use for this purpose will be retained by us until you notify us that you no longer wish to be contacted by us.

Where we collect information based on legitimate interest, we make sure to use personal data only for a period of time that is required to fulfil the purposes of our processing activities

All direct marketing emails will include the option to unsubscribe. If you request us to stop processing your data, we will have to keep a minimum amount of information in order to identify you and ensure we do not include you on any of our correspondence. To make sure that you are not added to our marketing lists again, we keep the following personal data on our records:

• First Name
• Surname
• Email Address

Your information will be retained for a maximum of 5 years before permanent deletion.

Sale of Business

Real World Analytics reserves the right to transfer information to a third party in the event of a sale, merger, liquidation, receivership or transfer of all or substantially all of the assets of our company provided that the third party agrees to adhere to the terms of the Website Privacy Policy and provided that the third party only uses your data for the purposes that you provided it to us. We will notify you of any such transfer with an offer to opt-out.

Linked Sites

This site contains links to other sites. Please note that this privacy policy applies only to the contents of this site and not to those websites to which we may provide a link. We are not responsible for the content or the privacy policies of these other websites you access via the external links provided on this site.

Changes to the Privacy Policy

We will keep you informed of any changes made to this Website Privacy Policy by posting it on our website so that you are aware of what information we collect, how it is used & under what circumstances, if any, we disclose it. We will notify you by email, if at any time we decide to use your data in a manner significantly different from that already stated in our Website Privacy Policy.

Our UK Representative

As we do not have an establishment in the UK, we have appointed a UK representative in England, who you may contact if you are located in the UK, and wish to raise any issues relating to our processing of your data and/or this Privacy Policy or Cookie Policy more generally.

Our UK Representative is SME Comply Ltd, Demontfort House, 7e Enterprise Way, Vale Park, Evesham, WR11 1GS. Our UK Representative can be contacted directly by emailing them at the following address: info@smecomply.co.uk

You can also reach out to any of the applicable Supervisory Authorities if you are unhappy with how we have used your data. The details are below.

Cookies

What are cookies?

This website uses cookies to improve user experience, personalize content and track advertising performance. Our website uses “cookie” technology. This technology is used for authentication of the website users & maintaining certain information about the users. A cookie is a small file that the site places on your device. These files are used for site registration & customisation the next time you visit us.

 Our cookies will record the following: your IP gateway address, the point of entry to the site, search terms used, your navigation through the site, your source of reference and other information that helps us make the site more accessible. You are always free to decline our cookies, except the strictly necessary ones which are required for the website to work. You can also delete cookie files from your computer at your discretion.

Services that currently require some form of sign up include a submission of the newsletter widget form. The information collected when a user signs up for a service can include an email address and name plus other contact details. We do not follow a user’s browsing path outside of our websites.

Why do we use cookies?

Our company uses cookies in a range of ways to improve your experience on our site, including:

• Understand how you interact with our website in order to improve it.
• The data we collect helps us to create a more tailored, personal, and enjoyable marketing experience.

How to manage your cookies?

Cookie settings can be updated from the "Cookie Settings" found on the bottom right of the website.

If you do not wish to receive cookies, most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the “Help” option in your browser for more details.

• Cookie settings in Internet Explorer
• Cookie settings in Edge
• Cookie settings in Firefox
• Cookie settings in Chrome
• Cookie settings in Safari

What types of cookies do we use?

Google Analytics

We use Google Analytics and Google Tag Manager to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and your browsing habits, i.e. what you click on. This information helps us improve our website functionality and content.

This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We will deploy this tag only where you have consented. You can withdraw your consent to this processing via our Cookie Manager on our website, you can also opt out of Google’s use of cookies via Google’s Ads Settings.

You can find out more about Google’s position on privacy at https://www.google.com/analytics/terms/gb.html

Google Ads Remarketing

The Google Ads Remarketing Tag used on this website allows us to customise the display ads and search ads across the web for users who have previously visited this website. The information collected helps to us to provide relevant advertising to re-engage our past visitors. In this case, we will seek your consent prior to drop this cookie. RWA and Google Ads are joint controllers for the purposes of collection and transmission of personal data to Google Ads, and for the matching and subsequent display of the advertisement to you.

More information on Google’s privacy policy can be found at https://policies.google.com/technologies/cookies#types-of-cookies

You can withdraw your consent to this processing via our Cookie Manager on our website, you can also opt out of Google’s use of cookies via Google’s Ads Settings.

List-based ad re-targeting

We may also upload our CRM list (containing email address) to Google Ads for running retargeting campaigns of display ads and search ads. RWA and Google Ads are joint controllers for the purposes of transmission of personal data to Google Ads, and throughout the display of the re-targeted campaign.  You can opt out from Google’s use of cookies via Google’s Ads Settings.

While if you wish to be removed from our CRM list for the purpose of retargeting, you can reach out to hello@realworldanalytics.com

More information on Google’s privacy policy can be found at :

https://policies.google.com/privacy

YouTube

YouTube is used by this website to store and show video content. These cookies are set by YouTube to track the usage of its services, including views and user preferences for the videos embedded on the sites.

More information on Google’s privacy policy can be found at :

https://policies.google.com/privacy

LinkedIn

We use the LinkedIn Insight Tag on the site to enable in-depth campaign reporting, track conversions and get more insights about our website visitors for better advertising experience on social media.

We may also upload our CRM list (containing email address) to LinkedIn Ads for running retargeting campaigns ads. RWA and LinkedIn are joint controllers for the purposes of transmission of personal data to LinkedIn Ads, and throughout the display of the re-targeted campaign.  You can opt out from LinkedIn Ads use of cookies via LinkedIn Settings.

While if you wish to be removed from our CRM list for the purpose of retargeting, you can reach out to hello@realworldanalytics.com

 More information can be found at https://www.linkedin.com/legal/cookie-policy.

Types of cookies:

Strictly necessary cookies – these cookies allow core website functionality such as user login and account management. The website cannot be used properly without strictly necessary cookies.

Performance cookies - these cookies are used to see how visitors use the website, eg. analytics cookies. Those cookies cannot be used to directly identify a certain visitor.

Targeting cookies – These cookies are used to identify visitors between different websites, eg. content partners, banner networks. Those cookies may be used by companies to build a profile of visitor interests or show relevant ads on other websites.